Reflections and Reality: The New Look of FTF
While most of our time is dedicated to building up the people in the countries we serve, re-imagining aid as a manifestation of love, and motivating others to create sustainable change, we recently took some time to reflect upon our organization. What we found was a dash of discord - sometimes our passion and our words failed to match our mission statement. And the logo? It was born in the earliest days of the organization. The simplicity of it served us well. We continue to love it and will use it creatively going forward. But we are no longer a fledgling organization, and the "kids around the globe" idea is, well, a tad too cute. And misleading. As with any coming-of-age story, we've noticed how gangly we've become when looking in the mirror. We are realizing a new us, a new identity of sorts. And so... With the pro-bono help of the wonderful Dan Beltran, and the collaboration of all FTF staff, we are proud to present FTF’s ‘makeover.' Our new logo and streamlined mission statement reflect the reality of our work and the vibrancy of our organization amidst the gamut of NGOs and non-profits. So without further ado... our new logo!
We are happy about Dan's work (see more of his work here). In it we see joy and the patient growth of magnificent ideas, born locally, and sustained by community at the Kepi table. We love it; we hope you love it too.
In addition to a new logo, we also present our shorter, more attentive mission statement. It was harder to pin down than it looks. Marketing people actually work, it seems. Heck we almost gave up! But, alas, we think it finally got better.
First Things Foundation: Generating momentum for the poor by assisting local visionaries in their quest for a better life. #StopaidStartpeople
Finally, we want to be held accountable. In turn, here is the FTF Core Values Statement. Think of this as a set of promises to you, our donors, and to the people we work with at home and abroad:
- We recognize that true service demands a serious sacrifice of our time
- We will live, long-term, alongside those who suffer or we will not work at all
- We admit that we need help as much or more than any "poor" person out there
- We think that profound relationships are prerequisites for success
- We refuse to believe that poverty equals ignorance
- We believe local people know the remedy for what ails them
- We will learn the local language of the poor
- We will listen more than we talk
- We will grow the ideas of the poor, not our own
- We will martial every resource available to build great projects
- We start people by re-imagining aid
So. There it is. Our new look roll-out. Mostly though, we continue to do what we've always done: Get close to folks who suffer, share in their lives and in their hopes and dreams, assisting them in creating momentum for a life-well lived. We call it relationship. We think it is pretty simple. And we thank you for helping us along the way!